New Business Win: Lindex Scandinavia
Saturday, December 15, 2007
Lindex is a leading fashion chain in Northern Europe with around 350 stores in Sweden, Norway, Finland, Estonia, Latvia, Lithuania and the Czech Republic. Lindex’s collections include women’s wear, lingerie and children’s wear.
Historically Lindex had bought all its garment hangers from various suppliers.
Braiform approached Lindex with a one stop solution; we proposed that we project manage all their garment hanger logistics from the development of innovative design concepts, to competitive manufacture and efficient global distribution.
We custom designed a family of garment hangers to demonstrate how Lindex could achieve a uniform and contemporary in-store presentation across all their collections.
The strategic location of our production hubs and network of international offices also means Braiform can confidently meet Lindex’s supply needs on time and cost effectively.
Further, Braiform’s web-based management information system simplifies and streamlines the order and fulfilment process. Lindex Management can purchase garment hangers quickly and simply from any location around the world. Once orders are place, our system tracks and reports on demand trends for each locations which assists with forecasting and purchase consolidations.
Braiform is delighted to have secured a 3 year contract with Lindex.
